I’m a global design leader and strategist who is passionate about driving value for business through user-centered design.

I’ve worked with Fortune 500 clients, C-suites and partners all over the world across multiple industry verticals reimagining experiences, from design-led cultural transformations to complex process/org redesigns.

In the past decade, I’ve held leadership roles within IBM helping scale the adoption of design thinking across thousands worldwide as it was establishing its design practice. I led over 250 workshops from Abu Dhabi to Seoul deploying into disparate situations to solve problems through a design-led approach.

With over 20 years of experience in a wide range of design disciplines, including a successful entrepreneurship and years spent at top advertising firms building award-winning campaigns as an art/creative director leading and mentoring design teams, I’m able to provide a unique blend of visual design, storytelling, strategy and business acumen to solve complex business challenges for clients.

Explore My Experience ︎︎︎

“Khoa has literally traveled the globe jumping into disparate situations where roomfuls of people—featuring C-Suite egos, outspoken skeptics, contentious relationships, and political maneuvering—have looked to him for leadership to get them all on the same page and help them solve their problems. He's done a great job of leading and mentoring others to do what he does. When COVID hit he led the charge in helping the team master virtual workshops, and they quickly defined practices that were put in use across IBM. I count on him daily—and have for years—and he's never let me down.”

Jeff Neely,
Vice President of Design, IBM Z ︎ | Home | Experience